Content Strategy Importance

Anyone can write, but it takes a good writer to know what they’re talking about. When done well, content flows and hooks the reader’s attention…

Content Marketing, Design, Public Relations, Social MediaJoe GaccioneDecember 24, 2016communications, marketing, pr branding, seo, strategy

Copywriting – Good Copy, Bad Copy

We are drawn to visually great websites, but if that’s all they have going for them, what’s the point? At the center of any successful website is great content…

News, Public Relations, Social MediaJoe GaccioneDecember 24, 2016brand, communications branding, Content, copy, copywriting, marketing, pr, social media, seo

Power Brand Media - Is PR Still Relevant?

The biggest advantage to media exposure is its ability to reach a broad audience. A business without reach is hidden in the digital forest among taller and more recognizable competition…

Pinterest, the SEO Queen

Anyone in the industry knows that Search Engine Optimization (SEO) is crucial to any online marketing strategy, paying particularly close attention to Google rankings…

Instagram's New Algorithm Leaves Users Outraged

Instagram's algorithm leaves users mad. Recently announced plans to implement an algorithm that will change the way users view content…

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